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NEW YORK, NY, Jul 31, 2012 (MARKETWIRE via COMTEX) — It was recently revealed that Trulia — an online real estate site — has filed for a confidential IPO with the Securities and Exchange Commission. Taking advantage of the new provisions listed in the Jumpstart Our Business Startups (JOBS) Act, Trulia was granted permission to submit their IPO privately, and given similar permission to withdraw it without revealing private information.

Trulia intended on keeping their IPO private, but Reuters reported information regarding the IPO on July 26th. It turns out that Trulia is being advised by none other than JP Morgan Chase & Deutsche Bank. Representatives from Trulia did not confirm nor deny the report.

Because Trulia currently earns less than one billion dollars in revenue, they were able to bypass regulations and file their IPO privately. This would not have been possible if not for the recently instituted JOBS Act. Approximately, 30 other emerging companies have taken advantage of this stipulation. Trulia’s decision to go public exhibits the reassurance of the technology sector, precipitated by Facebook’s lackluster IPO last May.

For instance, Profile Defenders — a well-renowned online reputation management firm based in NYC, Washington D.C. and Fort Lauderdale — is being hailed as the next big IPO within the tech field. Representing the rapidly growing Online Reputation Management sector, Profile Defenders was the first company to provide services designed to repair or establish the reputation of an individual, fortune 500 company or small business owner. The professionals at Profile Defenders are technological geniuses that have somehow managed to figure out Google’s ranking algorithms. Thus, its filing for an IPO will undoubtedly renew the confidence of other companies considering going public.

Trulia.com was founded in 2006 by Pete Flint and Sami Inkinen. They are currently based out of San Francisco.

Profile Defenders is a top ranked Online Reputation Management Company with offices located in New York City, Fort Lauderdale, Florida and Washington D.C. Their website is located at http://profiledefenders.com/ .

Jonathon Roth Email Contact

SOURCE: Profile Defenders

http://www2.marketwire.com/mw/emailprcntct?id=48E95C3A6F1AB976

Copyright 2012 Marketwire, Inc., All rights reserved.

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Fast by Ferracci Carbon Fiber Cans, clip on bars, Sargent seat.

One day, people won’t have to type queries into a box to search for information. It’ll be delivered to them, via their various screens, based on where they are, who is nearby and what they might like and need to know.</p><p>Google gave a glimpse of that future on Wednesday at its developer conference in a feature called Google Now, which will act as a kind of automated personal assistant on Android smartphones. The service, which will roll out as part of the next update to Google’s mobile operating system, will do things like remind an Android owner of a lunch date — but also who it is with, how to get there and when to leave, based on current traffic congestion. And based on your past Google searches, it will keep you up to date on flight information and sports scores.</p><p>It’s easy to see how this kind of service could be helpful. It’s also really easy to see how it could be creepy. What’s harder, however, is to see the line between the two, and to know where (and when) Google might cross it.</p><p>In robotics and computer graphics, there is a concept known as the uncanny valley. Humans tend to find robots and animated characters that look vaguely human-ish charming and cute. But as those bots and figures take on more and more human characteristics, particularly movement, that empathy disappears and is replaced by revulsion — unless the simulation is nearly perfect. It’s one of the theories behind why moviegoers hated the jerky humans in the film “The Polar Express” but loved the bumbling, junk-collecting machine in “Wall-E.”</p><p>Is there also an uncanny valley that applies to our level of comfort and discomfort around what companies, services, virtual helpers and machines know about us and how they use that information?</p><p>The features that Google Now offers are mostly already available in some form or another, through third-party mobile apps and services. But it gets weird when Google starts to extend its reach into that territory, because Google already knows so much about us — things like who we e-mail and talk to the most, along with what we search for. When those smaller bits of data begin to get linked together in a more meaningful way, that knowledge can take on a larger, different context. A standalone app that pings you to let you know when friends are nearby might feel like a friendly little helper. Google doing it might feel like a menacing stalker. In addition, a service like Google Now may also cause people to realize exactly how much data and information Google actually has about their routines and daily lives. And that might cause some people to be very, very uncomfortable, regardless of how useful the service is.</p><p>Carolina Milanesi, an analyst at Gartner,&nbsp;said that the key to not freaking people out, as happened with Google Buzz, was to give users more control.</p><p>“Can I let Google Now know only what I want it to know?” she said. “Considering how other Google services work, I doubt there will be much user control.”</p><p>It’s not just Google: Facebook appears to be testing out a feature that lets you know when your friends are nearby as well.</p><p>The truth is that we don’t know how any of this will play out. We won’t know if it makes us uneasy until it’s available on our devices. We’re at the beginning of an era, the adolescence, of just beginning to understand what information we want to share and keep private, and when we don’t have a say in the matter. But we’re learning that our data exhaust, the small particulate matter that we deposit around the Web and world through our browsers and mobile devices, is becoming a very powerful tool in aggregate, and that large companies are hoping to use it to their advantage.</p></div></blockquote>

Fred Glick quite poignantly takes on ARG’s Listing Syndication boycott with an excellent defense of sites like Trulia, Zillow and Realtor.com.  He exposes ARG’s refusal to list homes on these sites not as “protecting intellectual property,” but as downright fear of transparency, and ridicules Jim Abbot, who suggests that listing your home through syndication leads to rape and murder, because a property was posted to Craigslist.  (scams notwithstanding, “lol”)

Instead, Glick points out that these three sites are probably the three largest national real estate listing websites, and owners and agents would be foolish to opt out of ever-increasing online visibility.  In fact, the sites do endanger some of the easy jobs typically provided by real estate agents, by being a “3rd party” and “brokering” deals.  But, the web is all about disintermediation and disruption, any enterprise that trys the same old information-hoarding, collusive practices is going to be left in the dust like travel agents.